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Landing


 

 

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Landing


 

 

 

An immersive journey

into San Francisco's

80-Year affordable

housing experiment

 

Walking cinema:  Museum of the Hidden City is an interactive media project that explores the history of affordable housing from multiple perspectives.  The upcoming interactive website and series of mobile-guided walking tours will take audiences deep into the lives and landscapes of four people who have completely different--but geographically overlapping--experiences of affordable housing in San Francisco.  

 

 


 

characters

 

We found four San Franciscans who come from vastly different walks of life (and even time periods.)  Literally walking in their shoes, small features in the cityscape unlock larger stories of injustice, city design, and incomplete experiments.    

 

 

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YESENIA


 

yesenia RAMIREZ

A mother of three who won an affordable unit in
a slick highrise next to Twitter’s headquarters
after being marginally housed for four years.

YESENIA


 

yesenia RAMIREZ

A mother of three who won an affordable unit in
a slick highrise next to Twitter’s headquarters
after being marginally housed for four years.

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Justin Herman


justin herman

 The planning kingpin who led urban renewal
 programs in the city in the mid-20th century.

Justin Herman


justin herman

 The planning kingpin who led urban renewal
 programs in the city in the mid-20th century.

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Gary Kamiya


 

GARY KAMIYA

LOCAL HISTORIAN and journalist who has written extensively on walking and equitable housing in San Francisco.

Gary Kamiya


 

GARY KAMIYA

LOCAL HISTORIAN and journalist who has written extensively on walking and equitable housing in San Francisco.

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Yusef


 

Yusef FreemanA young developer who grew up in a
neighborhood in decline and is now working on the
revitalization of the Candlestick Park district.

Yusef


 

Yusef FreemanA young developer who grew up in a
neighborhood in decline and is now working on the
revitalization of the Candlestick Park district.

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MOBILE APP

 

WALKING CINEMA'S FOURTH MOBILE PRODUCTION COMBINES IMMERSIVE AUDIO, AUGMENTED REALITY, AND GPS-GUIDED WALKS TO TELL A SERIALIZED STORY OF AFFORDABLE HOUSING'S PAST AND FUTURE.   

 

 

text


 

MOBILE APP

 

WALKING CINEMA'S FOURTH MOBILE PRODUCTION COMBINES IMMERSIVE AUDIO, AUGMENTED REALITY, AND GPS-GUIDED WALKS TO TELL A SERIALIZED STORY OF AFFORDABLE HOUSING'S PAST AND FUTURE.   

 

 

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The App


 

 

 

 

The App


 

 

 

 

"A WALKABLE ROSHOMON"

 

The walking tour will allow audiences to see the same place from different perspectives and challenge assumptions of "good design,"  "upward mobility," and "gentrification."  Audiences will dig into questions such as "Who was this place originally built for?"  "Who is it designed for now?"  "What direction is all of this going?"    

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app 2


 

 

 

 

app 2


 

 

 

 

AUGMENTED REALITY

 

The app uses Augmented Reality to layer plans, interior shots, and animations over your camera's viewfinder, revealing the history, hidden spaces, and imagined futures of the Hidden City.

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Virtual Reality and Installations


 

 

 

 

Virtual Reality and Installations


 

 

 

 

site specific installations

 

Along the walking routes, the Museum of the Hidden City will include a variety of installations--such as the peephole cinema installation pictured below--that transport audiences back in time or into backstage areas of the story.  These installations also create on-the-street awareness of the project and offer short codes to download the app.

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Excerpt


 

 

 

 

Excerpt


 

 

 

 

Excerpt from film

The above clip recounts Yesenia Ramirez's complex relationship with her Below Market Rate apartment.  While it's a gosend compared to living in family shelters, luxury towers may not be the best way to create affordable housing.  Is it the best use per square foot of the funds?  What evidence is there that low-income residents benefit long-term from living in high-income areas?  

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Remote


 

 

 

 

Remote


 

 

 

 

Remote app demo

For audiences who can't go on site to experience the Museum of the Hidden City, there will be a responsive website that allows them to virtually walk with the characters.  This version of the story includes more background on the characters, data on housing trends, and immersive 360 video of the walk.